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World Cup broadcast will have everything from “spider cameras” to AI
🗓️ 06/06/2026 18:20
The 2026 World Cup will have more teams (48), more games (104) and more technology than any previous edition. For the official photoshoot, players will go through a body scan booth that will record the exact dimensions of their bodies for the creation of 3D avatars with artificial intelligence. FIFA's bet on innovation accompanies the attempt to expand the reach of football in the United States, where the sport still does not have the same popularity as other modalities. FIFA president Gianni Infantino said fans should expect the equivalent of “104 Super Bowls.” The last World Cup held in the USA was in 1994. At the time, singer Diana Ross wasted a penalty in the opening ceremony, and Italian Roberto Baggio lost the decisive charge in the final won by Brazil. This year, about 5 million fans are expected to buy tickets to follow matches in the United States, Canada and Mexico. Up to 6 billion people are expected to follow the tournament on different platforms around the world. MORE CAME